About MIANKA
MIANKA brings together senior professionals from different disciplines to provide independent management for established artists, songwriters and producers.
Who we are
MIANKA was founded on a simple idea: to bring together senior professionals from different disciplines to provide independent management for established artists, songwriters and producers.
Every professional within MIANKA brings more than three decades of experience within their respective field. Together, they offer expertise across artist management, media, public relations, marketing, live entertainment, international business and strategic communications.
This multidisciplinary structure gives MIANKA knowledge and perspectives not normally found within a traditional artist management company. It allows the company to look beyond individual transactions and focus on protecting, developing and sustaining established careers.
Why MIANKA exists
An established artist may simultaneously be dealing with recording, touring, media, commercial agreements, business structures, brand partnerships and several international markets.
MIANKA was created to manage those activities as parts of one career. The company maintains the overview, coordinates the specialists involved and considers how one decision may affect the others.
What we do
MIANKA coordinates the people, decisions and commercial relationships surrounding an artist’s career. The management responsibility includes maintaining the overall direction and ensuring that separate activities support the same long-term plan.
Career decisions are assessed in relation to timing, market position, financial consequences and the artist’s existing commitments. The purpose is to determine what should be done, in what order and with which partners.
The experience within MIANKA includes public relations, media strategy, marketing, promotion and corporate communications. This allows communication to be managed as part of the career rather than as a separate publicity function.
MIANKA works with touring, live production, promoters, booking relationships and the commercial structure surrounding performances. Live activity is planned in relation to the artist’s wider market and financial objectives.
Commercial opportunities may include partnerships, endorsements, licensing, owned products and other activities connected to the artist’s name, audience or intellectual property. Each proposal is evaluated before it is introduced into the career.
MIANKA combines music-industry experience with knowledge of international business, negotiations and company development. This is relevant when careers involve several markets, legal structures, currencies and commercial partners.
Selective by design
The company works exclusively with established artists, songwriters and producers. MIANKA is not structured as a high-volume management agency and does not maintain a large public roster.
Each management relationship requires access, regular involvement and responsibility for decisions that may affect the career for years. The number of clients must therefore remain limited.
Management submissions
MIANKA is not currently seeking new management clients and does not accept unsolicited music, videos, EPKs or other promotional material.
Where we work
The three cities connect MIANKA to different parts of the international music, media and business environment.
London provides access to one of the world’s principal centres for music, media, finance, entertainment law and international business.
Stockholm connects MIANKA to the Nordic music industry, an established songwriting and production community and a strong digital market.
Barcelona provides a base for Southern Europe and access to professional relationships in Spain, the Mediterranean markets and Latin America.
Industry relationships
Relationships built over three decades in the international music industry.
More than three decades in the international music industry have enabled the professionals within MIANKA to establish relationships across record companies, publishers, promoters, broadcasters, booking agencies and live entertainment organisations.
The organisations below represent parts of the professional landscape in which members of MIANKA have worked. They are not presented as current clients, commercial partners or endorsements.
Record companies
Live entertainment
Media
Digital platforms
Selected organisations representing parts of our professional network.